So, you know you need a website, but what should actually go on it? Planning your content is just as important as the design. Great content answers your visitors’ questions, builds trust, and guides them towards becoming a customer.
Here are the essential pages and content elements every Irish small business website should have:
1. Homepage: Your Digital Front Door
This is your most important page. It needs to grab attention immediately and answer three questions:
- Who are you? (Clear branding)
- What do you do/offer? (Concise service overview)
- What should the visitor do next? (Clear Call-to-Action, e.g., “Get a Quote,” “View Services”)
Include strong headlines, professional images, and maybe a brief client testimonial.
2. About Us: Tell Your Story
People connect with people. Share your business’s story, your values, and why you do what you do. Include a photo of yourself or your team. This builds trust and differentiates you from faceless competitors.
3. Services / Products: Detail Your Offerings
Don’t just list what you do; explain the benefits for the customer. Use clear headings, bullet points, and high-quality images or videos if possible. If you have different pricing tiers or packages, outline them clearly.
4. Contact Us: Make It Easy to Connect
Provide multiple ways for people to reach you:
- A simple contact form.
- Your business email address.
- Your business phone number.
- Your physical address (if applicable) with an embedded Google Map.
- Your opening hours.
5. High-Quality Images
Stock photos are okay in a pinch, but professional photos of your actual products, services, team, or premises are far more effective. Invest in good photography if possible, or take well-lit, clear photos yourself. Avoid blurry or generic images.
Content First, Design Second
Thinking about your content *before* you start the design process makes everything smoother. Knowing what you need to say helps structure the website effectively.
Need help turning your content ideas into a professional website? Let’s chat!