Getting found by local customers on Google is crucial for almost every Irish small business. While full Search Engine Optimisation (SEO) is complex, there are several powerful actions you can take yourself, right now, for free, to improve your visibility.
1. Master Your Google Business Profile (Again!)
Yes, we’ve mentioned it before, but it’s that important. Your free Google Business Profile is your digital shopfront on Google Maps and local search. Don’t just claim it – complete it 100%!
- Add Photos Regularly: Showcase your products, services, team, and premises. Fresh photos signal activity to Google.
- Answer Questions: Check the “Questions & Answers” section regularly. Answer common queries before customers even ask.
- Create Google Posts: Use the “Add update” feature to share news, offers, or even link to your latest blog post. This keeps your profile active.
2. Get Listed in Key Irish Directories
Google looks at other reputable websites to verify your business information (Name, Address, Phone number – known as NAP). Being listed consistently in major Irish directories helps build trust.
Actionable Tip: Ensure your business is listed correctly on sites like:
- Golden Pages (goldenpages.ie)
- Yelp Ireland (yelp.ie)
- Your Local Chamber of Commerce website
- Relevant industry-specific directories
Make sure your business name, address, and phone number are identical across all listings.
3. Actively Encourage Customer Reviews
Positive reviews are one of the most powerful local ranking factors and build huge trust with potential customers. Don’t be shy about asking!
Actionable Tip: Make it easy for happy customers.
- Send a follow-up email after a service with a direct link to leave a Google review. You can generate this link from your Google Business Profile dashboard.
- Include a “Review us on Google” link on your website and email signature.
- Respond professionally to ALL reviews, both positive and negative. It shows you care.
Need More Help?
These foundational steps can make a real difference. However, technical SEO, content strategy, and website performance also play a huge role. If you’ve done the basics but still aren’t getting the results you want, a professionally built or optimised website might be the next step.
Feel free to reach out for a free chat about your site’s performance.